DISCLAIMER: Hey reader! Please know the following is sponsored content thanks to our partners at Imperfect Produce. The best part? There’s a killer 50% off discount code at the end. So read on, reader!
You know what’s been dotting our feed lately? #ImperfectHauls. As in, photos of our theCityMoms sharing their haul from their weekly Imperfect Produce deliveries. Don’t believe us? Let’s take a peek:
Alyssa’s haul looks delish, yeah?
Love all of these goodies Sharece.
Carolyn, what are you planning to make with these?
Nicole, we’ll be right over!
CityMom Amy has been patiently waiting for Imperfect to deliver to her zip code – here’s her first haul.
Jeez Holly this is an amazing box of produce!
Cheryl rounding it out with some sunny-colored produce.
Wait, what’s Imperfect Produce?
Imperfect Produce – a produce delivery service that fights food waste – recently launched in Indianapolis. We were shocked when we learned that 1 in 5 fruits and vegetables grown in the U.S. doesn’t fit the strict cosmetic standards of grocery stores, often causing it to go to waste, and that over six billion pounds of produce is wasted annually nationwide. To solve this problem, Imperfect works directly with farmers to find a home for this “ugly” produce through a subscription service to customers in Indy.
How does Imperfect Produce work?
You first can check to see if Imperfect Produce delivers to your neighborhood here! If they aren’t, stay tuned because they are working efficiently to deliver to more neighborhoods and surrounding suburbs soon. Sign-up is simple. You select which box option you would like which includes organic, mixed fruits and vegetables, all fruit or all vegetable. The best part? Imperfect gives you the option to customize your order so you only receive the fruits and veggies you want each week. Then, select which size box you prefer — options include small through extra-large, and the price varies between $11 and $27, and all the produce is 30-50% cheaper than grocery store prices! After creating an account, you are good to go and you can pause your deliveries at any time.
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Imperfect is also dedicated to ending hunger in local communities. In Indy, Imperfect recently partnered with Second Helpings – an organization that uses prepared and perishable food from wholesalers, retailers and restaurants – to prevent unnecessary waste. They turn the rescued food into 4,000 meals each day which get distributed to social service agencies that feed people in need.
Other FAQs Imperfect is ready to answer:
How much does a box cost?
The exact cost of a box depends on how the customer chooses to customize it. A small box costs around $12 and a large box costs around $18, with organic boxes being slightly more expensive than the conventional boxes.
What makes it so affordable?
We are able to offer such affordable prices because we only work with “ugly” produce that traditional produce companies don’t source. This produce currently goes to waste on farms because of minor cosmetic imperfections, such as being the wrong shape, size, or color. By sourcing this produce straight from farmers, we can pass on the savings to consumers.
Is the produce organic or conventional?
We source both organic and conventional produce.
How is it different from a CSA?
While we deliver weekly or biweekly boxes just like a CSA would, there are some differences between Imperfect and a traditional CSA. CSA’s source from one farm/area and are not focused on ”ugly” produce. We source from a wide range of farms and focus only on “ugly” and excess produce. Fighting food waste is our number one goal, so we source a wide range of produce from a wide range of regions to make this happen.
On Food Waste…
How big of a problem is food waste?
20% of the produce grown in the US never makes it off the farm, often going to waste, because it doesn’t meet the strict cosmetic standards of grocery stores. Over 6 billion pounds of produce is wasted nationwide every year and food is the second largest contributor to U.S. landfills. Food waste ends up wasting nearly a quarter of our water supply in the form of uneaten food. As a country, we spend over 220 billion dollars growing, transporting, and processing over 60 million tons of food that goes to waste.
According to the UN, the food that currently goes to waste could feed the 800 million hungry people in the world twice over. If food waste were a country it would be the third largest producer of greenhouse gases behind China and the United States.
Why is it important to fight food waste?
Food waste is the low-hanging fruit of environmentalism. We have more than enough food and resources to feed everyone in the U.S. and beyond, so an easy way to fight hunger and help the environment is by wasting less food By using everything that our farmers grow, even the “ugly” fruits and vegetables, we can feed more people with less land, fossil fuels, and water. On the individual, the average family of four throws out $1500 of food every year, so by wasting less of what we buy we end up stretching our grocery dollars further as well as helping the environment. Everyone from the farmer to the consumer to the planet wins when we waste less food.
Want a discount?
We are thrilled to welcome Imperfect Produce to Indy. Join the movement so you can save money, eat healthier, support farmers, fight food waste and give back to your community!
For 50% off your first order, use our special discount code THECITYMOMS50.
Then share YOUR haul on social: Snap a photo with the wonkiest fruit or veg you received in your Imperfect box, tag #ImperfectProduce and they will donate 5 pounds of food to a local food bank. Happy ordering!