American Girl store opens at Fashion Mall

2017-08-30T17:41:43+00:00

American Girl store Fashion Mall _ theCityMoms

Don’t call it a comeback. They’ve been here for years. And the arrival of the American Girl store at the Fashion Mall tells us the popular doll line of our youth is now ready for action with our next of kin.

Did the makers of Mattel, Inc., plan to inundate millennial parents of today with all-things-American-Girl? It’s very possible. Just as Disney’s Beauty and the Beast has found an audience with millennial parents who remember the animated film, American Girl dolls still have a place in millennial moms’ hearts.

The new shop at the Fashion Mall – located off the Pottery Barn entrance – opens to fanfare this weekend. It will serve as a temporary post for the AG brand through January 28, 2018.

American Girl store Fashion Mall - theCityMoms

American Girl store Fashion Mall - theCityMoms

American Girl store Fashion Mall - theCityMoms

The American Girl name isn’t a stranger to Indianapolis-area households. Remember the pop-up at Castleton Mall? The mini-shop located inside the Greenwood Toys ‘R Us? Then the Fashion Mall affiliate will also feel familiar.

American Girl store Fashion Mall - theCityMoms

American Girl store Fashion Mall - theCityMoms

A press release notes the 3,000 square-foot store will feature an assortment of American Girl dolls, outfits, and accessories geared for girls ages 3 to 12. Also included is a selection of the company’s best-selling historical and contemporary fiction and activity books.


FUN FACT: The American Girl empire was originally founded by teacher Pleasant Rowland who wanted young girls to learn about specific periods of American history. She later sold the company to Mattel for $700 million.

The official grand opening is Saturday, August 5, 2017. Celebrations will include a free gift and craft while supplies last, plus chance to win the 2017 Girl of the Year Collection 18″ Gabriela doll.

MORE INFORMATION: The American Girl store is located in the west wing of the Fashion Mall at Keystone. Address: 8702 Keystone Crossing, Indianapolis. Mall hours are Monday-Saturday, 10am-9pm and Sunday from 12-6pm. The store will remain open until January 28, 2018. To learn more about American Girl or to request a free catalog, call {800} 845-0005, or visit www.americangirl.com.

 

//////////////

ABOUT THE AUTHOR:

Jeanine Bobenmoyer headshot - theCityMomsJeanine Bobenmoyer – like many moms – wears numerous hats including wife, mother of 2, trail runner, yoga-addict, Michigan native, die-hard Wolverines fan, Thai food enthusiast and avid reader. After years spent in the world of advertising agencies, she now curbs her Mad Men tendencies as a Communications Manager for the Indiana Department of Natural Resources.

Jeanine is also the Chief Mom Officer and Founder of theCityMoms. Find Jeanine on TwitterInstagram and in the sale section at Anthropologie.

Newsletter Sign up
Get up-to-date info about theCityMoms
Never display this again